Influencer marketing, which grew from the power of social media, has quickly become one of the fastest ways to get any particular message to a target audience.
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Influencer fraud can be defined as a variety of actions. Whether it’s posts that never happened, followers that don’t exist, or engagement rates that were faked, fraud all leads to the same thing-- wasted money.
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While many influencers are open and willing to accept brand and marketing deals, the way you structure the agreement can make or break your influencer campaign.
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