Top Beauty Influencers

The top beauty influencers span platforms, styles, skill levels, and demographics to bring us the best of makeup and style.

6
 min. read
August 5, 2022

Beauty influencers span every platform, niche, style, and skill level. Whether it's skincare, full beat, graphic liner, or finding the perfect match foundation, these top beauty influencers bring the best brands and tips without sacrificing engagement.

Mikayla Nogueira @mikaylanogueira

Mikayla Noguiera is an American makeup artist and TikTok star turned full-on celeb influencer by way of her amazing presence on social media and her undeniable talent.

Nogueira got her start on TikTok by taking on whatever makeup challenge came her way and trying it out. Slowly but surely, as she started gaining an audience, she started making all kinds of entertaining videos, from candid reviews, tips and hacks, and step-by-step tutorials for every range of flawless looks.

@mikaylanogueira I MASTERED MY MAKEUP ROUTINE!!!!!!😭😭🙌🏻🙌🏻 #makeup #beauty ♬ original sound - Mikayla Nogueira

Additionally, she has opened up about her body issues and mental issues, providing a safe space for her audience to find her whenever they might be having a low self-esteem day.

To be more specific, in an interview with Vogue she explained how the way she came to love makeup was not always the most positive:

"My story with makeup is not the most pleasant, but I am not ashamed of that. It is the reason I became the person I am today. I was often bullied growing up for my appearance, my voice, and my weight. The biggest insult I have received all my life is, 'she's really a man.' Because of this, I genuinely questioned my femininity for many years, and would do everything and anything to appear more 'feminine.' I started using makeup as early as 10 as a way to feel better about myself. Makeup was a safe zone for me for many years."

She is proof that there is always a rainbow after the storm. Like a lot of TikTok's biggest accounts, if she hadn’t been laid off from her job at Ulta during the pandemic and had so much free time on her hands, she probably would not be the superstar she is today. This new online career has allowed her to collaborate with all kinds of notable makeup and beauty brands and, more recently, launch her own makeup line.

She has accumulated 2.4 million followers, 132.5K average likes, 543.3K views, and an engagement rate of 5.63%.

Moreover, her followers are mostly female. To be more precise, 96.73% of her followers are female and 3.27% of her followers are male. 39.29% of these followers are between the ages of 18-24 and 42.9% of these followers are between the ages of 25-34. Some of her most notable followers include Kylie Cosmetics and Hudson Beauty.

Moving on to TikTok, Mikayla has grown her platform to 12.9 million followers, 2.9 average views, 417.1K likes, 6.6K comments, and an engagement rate of 3.23%. 92.97% of her followers are female and 56.79% of her total followers are between the ages of 18-24. Some of her most notable followers on this platform include James Charles and Mia Khalifa.

This is all to say that Mikayla is an excellent person to keep up with if you’re looking to up your confidence, have some fun, and learn more about makeup without having to feel ashamed about it.

Katie Jane Hughes @katiejanehughes

Katie Jane Hughes is a celebrity and editorial makeup artist. Her clients include Rosie Huntington-Whiteley, Ashley Graham, and Hailey Bieber, among other trend-setting personalities. Not only has her work been featured in Glamour, Harper’s Bazaar, and Elle, but Katie has also built a following for herself on various social media channels from TikTok to Instagram to YouTube.

She is most well known for sharing her beauty knowledge and insider tips as well as bringing her audience along as she tries new experimental makeup tutorials. However, she is also very passionate about grooming and fashion and makes sure to voice that on all of her platforms. She does this by posting videos and photos of her closet favorites as well as recommending personal care products for hair and skin.

@katiejanehughes How to summer proof your makeup @makeupforever ad #fyp #makeup #hacks ♬ original sound - Katiejanehughes

What sets her apart from other beauty influencers is that she tends to find spur-of-the-moment inspiration for her looks. Her look of the day is always fluctuating depending on how she’s feeling and what works for her. In other words, Katie Jane Hughes is not a follower.

It also doesn’t hurt that her flawless makeup routine does not completely consist of high-end products. Rather, she focuses a lot of her work on making makeup more accessible. In an interview with Forbes, she expands on this saying, “People sometimes overlook drugstore and they’re a bit like, it mustn’t be as good because it’s cheaper. That’s absolute bullshit; that’s not the truth. I’ve always loved drugstore products throughout my whole life.”

Since she started she has partnered up with major brands like Revlon to create a plethora of bold makeup products, such as shimmery eyeshadow palettes and colorful lipsticks.

She has accumulated 791.8K followers, 15.8K average likes, 168.1K views, 344 average comments, and an engagement rate of 2%.

Moreover, her followers are 93.65% women, including Jennifer Lopez, Hailey Bieber, and Jennifer Aniston. 45.84% of these followers are between the ages of 25-34.

Moving on to TikTok, Hughes has grown her platform to 106.3K followers, 64.6K average views, 4.1K likes, 50 comments, and an engagement rate of 3.88%. Similar to her Instagram following, the majority of her followers are female, though slightly younger with a majority of 44.56% of these followers being between the ages of 18-24.

Nyma Tang @nymatang

Nyma Tang is a YouTuber turned one of the top beauty influencers who first started her channel with the goal of encouraging women with dark complexions like her to embrace their beauty and find makeup that works for them through her “The Darkest Shade” series.

When she first got on YouTube she realized she couldn’t find any makeup tutorials on products for women with her skin tone, only makeup tutorials for white women. This frustrated her and so she began not only sharing her story about being bullied growing up dark-skinned but also making in-depth reviews with constructive criticism on how brands should improve their products.

For years now she has given detailed reviews about makeup products, spreading the word about whether or not brands’ products are as inclusive as they claim to be. Nyma has called on beauty brands to diversify their shade ranges and also cater to a demographic that is often overlooked by heritage brand companies that have been in the game for years.

Today, Tang boasts 1.35 million subscribers on YouTube and 497K followers on Instagram. Despite her level of success among beauty influencers and other industries, she has not faltered in her original mission to continue spreading awareness about the most significant issues facing dark-skinned women and fighting for Black women to be part of the decision making behind creating products and marketing.  

On Instagram, Tang averages 36.8K views, 5.5K likes, 84 comments, and an engagement rate of 1.13%. Her audience is over 90% women, 45.24% of which are 25-34 years old. A few of those notable followers include Kylie Jenner and the iconic Zendaya.

On YouTube where her journey began, Nyma Tang has garnered 31.5K average views, 2.5K average likes, 177 average comments, and an engagement rate of 0.19%. Her channel interests are perfectly represented through her relevant keywords including “dose of colors,” “dark skin,” “Juvia's Place,” “makeup for black women,” “brown skin,” “melanin,” and “Fenty Beauty review.”

The majority of her audience is also female on this platform at a whopping 93.04%, most of which are between 18-24

Shayla Mitchell @makeupshayla

Shayla Mitchell is most well known for her glamorous makeup tutorials on YouTube and her selfies on Instagram. She has dedicated her career to all things makeup, female empowerment, her wedding, fitness, and fashion, as well as posting travel vlogs in partnership with brands like Revolve and other influencers.

She has accumulated 755K subscribers, 5K average likes, and a 0.75% engagement rate on YouTube.

Moreover, her followers are mostly women between the ages of 18-24. She shares an audience with Desi Perkins and iluvsarahii, two other famous makeup artists based in Los Angeles. All in all, Mitchell is an excellent person to keep up with if you’re looking for not only how to do a full glam makeup look, but also if you’re interested in fitness and fashion.  

See more top LA beauty influencers and creators in all industries in this blog

Jackie Aina @jackieaina

Jackie Aina is a makeup artist/YouTuber who was born to two African immigrant parents and joined the YouTube community to start making videos about beauty shortly after dropping out of college, joining the military, getting married at 20, and then divorced at 21.

Today she dedicates her social media to talk about her divorce, plastic surgery, and her concerns about the lack of inclusivity in the beauty/fashion industry.

She has accumulated 1.8 million followers, 66K average likes, and an engagement rate of 3.61% on Instagram. In terms of her followers, the majority of them are women between the ages of 25-34. Overall, Aina is a force to be reckoned with and the perfect influencer to follow for anyone looking for some makeup tutorials with humor on the side.

Check out even more top Atlanta influencers here.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Sophia Montalban