Beauty influencers have become a huge part of online culture thanks to the increasing popularity of Instagram, TikTok, and YouTube. What started out as only big-name beauty gurus on YouTube getting the time of day has now become an empire of thousands of beauty creators ranging from micro to macro-tier influencers. Beauty influencers in Atlanta represent a growing niche of powerful creators.

Need help deciding on a makeup look for a big event? Looking for skincare product recommendations that’ll leave you glowing? Or maybe you’re just in need of a new, everyday makeup routine? Some of the biggest names in beauty, ranging from supermodels to actresses, are based in Atlanta and keep us caught up on all the latest trends in beauty.

Keep reading to hear more about the top beauty influencers in Atlanta!

1. Cynthia Bailey

• IG: @cynthiabailey
• TikTok: @itscynthiabailey
• YouTube: @cynthiabailey10

Starting at the number one beauty influencer in Atlanta is a woman of many talents. Cynthia Bailey is the epitome of diversity having many titles such as supermodel, actress, entrepreneur, TV personality, and mother. One of her most noted appearances is on “The Real Housewives of Atlanta” where her fierce persona is put on display. Speaking of fierce, her personality isn’t the only thing serving. Cynthia’s radiant beauty and style shines through her content that showcases all aspects of her life, from getting glammed to winding down with self-care!

Cynthia has a whopping 3.9 million followers on Instagram, with an engagement rate of 0.48%. The majority of her audience (about 77%) are women, and of them, 37% are between the ages of 25 and 34. In fact, 48% of her total audience is between 25 and 34. About 92% of her followers are English- speaking with about 75% of them being from America. Within America, over 4% of her followers are located in Atlanta, making it the most popular city for her followers to live in.

Cynthia is a family girl at heart, and her most engaged Instagram post reflects her strong family values. The post is a joyous announcement that her mother’s officially cancer- free, spreading positivity and gratitude for all that life has to give. The post reached 101,284 likes and over 5,000 comments.

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2. Zonnique Pullins

• IG: @zonniquejailee
• TikTok: @zonniquejailee
• YouTube: @zonnique7750

Atlanta born and raised, Zonnique Pullins is a stunning woman of many roles, one of them being a top beauty influencer in Atlanta. Known for her reality TV show “T.I. and Tiny: The Family Hustle” and as a member of the “OMG Girlz” singing group, Zonnique sprung to fame because of her singing and TV background. She now holds a whopping 3.9 million followers on Instagram where she posts her glamorous lifestyle filled with all things beauty and self-care!

Out of Zonnique’s 3.9 million Instagram followers, she still manages to hold a 2.24% engagement rate from her fans. About 76% of her following consists of women, so Zonnique is definitely a girl’s girl! At only 26 years old herself, she appeals to a younger crowd with the majority (over 78%) of her fans being between the ages of 18 to 34. Her Atlanta following makes up the largest percentage at 4.85% of her total following. About 96% of her fans are English- speaking with 87.11% being located in the United States.

Zonnique’s most interacted with Instagram post is a Goddess-like, glammed out maternity photo. The ethereal background, superior glam, sexy styling, and, of course, exciting baby announcement led this post to getting 711,069 likes and over 10,000 comments. Her fans were beyond the moon at the thought of having a second, mini Zonnique to work it just as hard as she does!

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3. Shawntae Harris

• IG: @sosobrat
• TikTok: @sosodefbrat
• YouTube: @dabrattv

Shawntae Harris, better known as “da brat”, is as confident as she is beautiful, and that confidence shines through her various platforms, securing her a spot on our list of top beauty influencers in Atlanta. Not only that, but Da brat is an extremely talented rapper, gaining popularity in the 90s after signing with Soso Records. Looking for multi-faceted content ranging from beauty and glam to music and family? Da brat is your girl!

Out of her impressive 3.6 million followers on IG, the majority of them are female fans, with an over 65% female following rate. She has a wide age range within her fanbase, but the whopping majority, almost 75%, are millennials between the ages of 25-44. Da brat’s engagement rate is currently at 0.28%. Being an Atlanta girl, her Atlanta following prevails, making up 3.88% of her entire following. Close runner ups include other big cities like New York (3.56%) and Los Angeles (3.35%), and about 95% of her followers are English speakers, with 80% of them living in the United States.

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4. Adizia Benson

• IG: @adizthebam
• Tik Tok: @adizbambi
• YouTube: @shimmerlife2580

Coming in at number four, Adizia Benson ranks high on our list of top beauty influencers in Atlanta. Also known as Bambi Richardson, her larger than life personality coupled with her stunning glamor shots make her a big name in the Atlanta beauty scene. You may recognize her from reality TV show “Love and Hip Hop: Atlanta”, where she resided as a main character for many seasons. She definitely brings “the bam” along with everything she does, from TV to social media, and that boss attitude of hers keeps her fans intrigued and wanting more!

Adizia locks in with 3.4 million Instagram followers and a 0.39% engagement rate. Just as our other top beauty influencers in Atlanta, she maintains a mostly female audience of over 76%. Almost 52% of her total following is between the ages of 25-34. 4.29% of her followers are fellow Atlanta citizens and 82.6% of her followers are located in the United States. Over 93% of her followers speak English, but she has some influence on Spanish and French- speakers located in South Africa and Nigeria.

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5. LeToya Luckett

• IG: @letoyaluckett
• YouTube: @leaveittoletoya

Last but not least, the fifth and final top influencer in Atlanta is LeToya Luckett. She’s living the sweet life and giving the internet a glimpse into her glory! Unless you live under a rock, I'm sure you’re familiar with the spunky girl group “Destiny’s Child”, aka Beyonce's rise to fame. Just as talented and beautiful, LeToya Luckett is a founding member of Destiny’s Child along with her friend, Beyonce. LeToya is serving looks, beauty, and grace across all of her social media platforms, posting everything from glamor shots to skincare routines to storytimes. This Atlanta girl is the epitome of beauty both within and without!

Holding a vast following of 3.2 million, LeToya maintains a 1.12% engagement rate on her Instagram. About 75% of her followers are female, and the majority of her followers (over 50%) are between 25- 34 years old. 4.23% of those followers are located in Atlanta. Almost 93% of her following is English- speakers. Thus, most of those followers (about 77%) are located in the United States, but she also holds a small influence in Nigeria (2.54%) and South Africa (2.15%).

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Atlanta, known for its bustling downtown, stunning sights, and lively culture, is home to some of the most creative and intelligent minds. Atlanta is quickly becoming the New York of the South, homing the most up-and-coming talent of this generation, including some of the top beauty influencers of our time.

Click here to learn more about using influencer marketing to expand your business!

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work.

Blog by Katie Hale

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