These days, it’s quite common to stumble upon accounts promoting beauty and wellness on Instagram. With such a wide audience, many of these accounts have become trending—from hair moguls like Brad Mondo to makeup artists like James Charles. This is a grouping of some of the top beauty influencers on Instagram right now.

1. Naomi Giannopoulos

• Instagram: @vegas_nay
• YouTube: @therealvegasnay
• TikTok: @vegas__nay
• Twitter: @vegas_nay

Coming in first is Naomi Giannopoulos, a makeup artist and beauty influencer from Las Vegas, Nevada. Currently reigning in 6.2 million followers on Instagram, Naomi is not one to be overlooked in the category of trending Instagram beauty accounts.

Naomi’s talent in this area has allowed her admittance into the Polimoda Fashion School under the Roberto Cavalli team in Italy. It was here she was able to continue her education and receive a master’s degree in fashion and apparel design.

Followed by icons like Bella Thorne and Jaclyn Hill, Naomi has amassed quite the influence on Instagram. She’s affiliated with a plethora of beauty companies, from Fenty Beauty to Anastasia Beverly Hills.

Looking for more fashion and beauty influencers on Instagram? See the top Atlanta fashion influencers here.

2. Mariale Marrero

• Instagram: @mariale
• YouTube: @mariale
• Facebook: @marialeoficial
• Twitter: @marialeoficial

Next up is Mariale Marrero, or Mar, who is best known for her YouTube accounts for fashion and beauty. She owns accounts both in Spanish and English, allowing her to reach a great audience across the globe. Alongside her large following on YouTube, the 31-year-old star spans multiple platforms, including Instagram. Here she hosts 6.1 million fans who look to the platform for her signature colorful makeup looks and tutorials.

Because of the diversity of her accounts, it isn’t a surprise that her audience metrics reflect almost 80% Spanish-speaking countries. With brand affinities like Clinique, Kylie Cosmetics, and Too Faced Cosmetics, Mar has climbed up the ladder to this second-place seat on the list of top beauty influencers on Instagram with ease.  

3. Mikayla Jane Nogueira

• Instagram: @mikaylajmakeup
• TikTok: @mikaylanogueira

Mikayla Jane Nogueira is a name best known on TikTok, where the star regularly posts makeup reviews, hacks, and tutorials. Her social media presence is bringing in her Instagram following, which is now about 2.4 million, and a definite contender for one of the top beauty influencers on Instagram. Her engagement is perhaps the greatest on this entire list, being about 8.58%.

Surprisingly enough, Nogueira began her social media journey after a layoff during the COVID-19 pandemic, which only contributes to the shock factor of her success. She’s an authentic creator who keeps it real with her audience, blowing up after her first challenge video “Catfish Challenge.” Mikayla is one to keep an eye on this year, as it seems she’s no stranger to new and catchy ideas in the makeup industry.

See more TikTok personalities in the travel industry here.

4. Melina Taj

• Instagram: @melinataj
• TikTok: @melinataaj
• YouTube: @melinatajyoutube

Iranian beauty personality Melina Taj is next up on the list, with a total of 2.1 million followers on Instagram. The creator attributes much of her success to her experiences in travel, which allow her the opportunity to see the world through the lenses of a variety of different cultures. Like other experienced beauty influencers on Instagram, Taj shifts from high-glam makeup looks to minimalistic everyday wear with ease.

Melina’s engagement rate is at about 4.46%, which is higher than a great number of her counterparts. Her brand affinities include many of the same names as her peers, with the addition of names like Mitsubishi and NUDESTIX. 93% of her audience is, unsurprisingly, Iranian, and many of her videos are found in the Persian language.

5. Aimee Rauseo  

• Instagram: @peachyqueenblog
• TikTok: @peachyqueenblog
• YouTube: @peachyqueenblog
• Facebook: @peachyqueenco

At 1.2 million followers, we have Aimee Rauseo. A pink-themed Instagram feed is what gives her audience a satisfying taste of beauty reviews and product hacks. The founder of Peachy Queen Cosmetics, Rauseo is a self-made beauty entrepreneur. Her viewers get a glimpse into a variety of brand partnerships and business-minded collaborations.

Her followers include big brands like Huda Beauty and Urban Decay Cosmetics. Her average likes per post are up 18.83% this month, which brings her up to a total of 814 likes per post. With these numbers, about 84.44% of her likers are credible accounts.

6. Maya Ahmad

• Instagram: @themayaahmad
• TikTok: @themayaahmad
• YouTube: @makeupbymayaahmad
• Facebook: @makeupbymayaahmad
• Twitter: @themayaahmad

Last but certainly not least, we have Maya Ahmad. Cycling instructor, influencer, and jewelry maker, it’s fair to say that Maya does it all. Currently, the star holds 1.2 million followers on Instagram and has been steadily increasing in likes since July. As she’s based in Dubai, the majority of her audience can be found in Saudi Arabia.

Posting product collaborations, tutorials, and everyday makeup looks, the 29-year-old has made a name for herself. Her jewelry line, Myne, is an up-and-coming success at a total of 19,000 followers. She makes birthstone pieces, zodiac lines, and aesthetically pleasing sets that have done nothing short of grow her audience base.  

To learn more about Tensor Social as an influencer database, check out this article.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work.

Blog by Katie Hale

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