Thanks to book influencers on TikTok, YouTube, and, of course, Instagram, reading is all the rage! From influencers promoting bestsellers to bookstagrammers who double as authors, here are the top book influencers on Instagram.

1. Asiya

• @cosyfaerie
• 47.2K followers

Live your dark academia dreams with Asiya through her beautifully curated bookstagram account. Asiya specializes in aesthetic dark academia Reels. From pouring tea with Dead Poet’s Society playing in the background to walking around old bookstores and showcasing classics, Asiya’s account breathes life into an ages-old aesthetic.

As a book influencer on Instagram, she has a lofty engagement rate of 10.19%. 89% of her followers are female, most of whom are between the ages of 18 and 24. Most of her followers are from the United States, though she is based in Melbourne, Australia.

2. Jack Edwards

• @jackbenedwards
• 314k followers

With his combined YouTube channel, Instagram and TikTok, Jack has quickly solidified his place in the realm of internet book nerds.

Jack got his start on YouTube under the “StudyTube” niche, but after graduating from Durham University with a degree in literature, Jack then moved to making “BookTube” videos and other content. As one of the top book influencers on Instagram, Jack posts varied bookish content, such as his current reads and favorite literary quotes. He also posts about his time living all of our European dreams, as he frequently travels between Paris and London.

Jack’s account is on a slight downward trend, with an engagement rate of 11.11%. Most of his audience is from the United Kingdom, followed by the United States. 84% of his audience is female, 48% of whom are between the ages of 18 and 24.

3. Jesse

• @bowtiesandbooks
• 37.4k followers

Jesse’s here to brighten your day with their colorful bookstagram feed! Jesse posts about what they’re currently reading, giving glowing reviews to 5-star books and honest looks at disappointing reads. Jesse also has a YouTube Channel where they go in-depth about their favorite reads, anticipated releases, current events happening in the book community, and more.

As a book influencer on Instagram, Jesse is known to showcase books written by Black and NonBinary authors. They are the founder of NonBinary Book Club, an online book club that reads and discusses books by Trans and NonBinary authors in an effort to uplift amazing stories that often go unheard.

Jesse’s account is on a slight downward trend, with an engagement rate of 1.73%. 88% of their audience identify as women, 34% of whom are between the ages of 18 and 24, and 35% of whom are between the ages of 25. 34. 64% of their audience is located in the United States.

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4. Lancali

• @lancalii
• 115k followers

Lancali is a young author, TikToker, and bookstagrammer based in the United States. She recently released her debut novel, I Fell in Love with Hope, a love story about thieving teens hospitalized with various chronic illnesses.

The novel, based on her own experiences with chronic illness, sold 6,000 copies in four days. She advertises her book using Instagram Reels, sharing that it has LGBT+, mental illness, chronic illness, and more representation amongst its characters. Lancali also shares gorgeous fanart from her beloved readers.

Lancali’s account is on a slight downward trend, with an engagement rate of 22.66%. 83% of her audience is female, 48% of whom are between the ages of 18 and 24. The majority of her viewers are based in the United States.

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5. Joel Rochester

• @fictionalfates
• 36.5k followers

Self-proclaimed “friendly neighborhood book boy,” Joel’s Instagram account is a beautiful haven for bookish content, as well as slice-of-life photos and Reels. Joel’s photography includes captures of their favorite books and recent reads (Babel, Portrait of a Thief, and Ninth House are shown at the top of his feed. These books and more are featured on Joel’s YouTube Channel). Joel also takes their audience on bookstore tours around Europe via photos and Reels, such as this beautiful bookstore in Bath.

Joel’s account is on a slight downward trend, with an engagement rate of 8.07%. 90% of their audience is female, 48% of whom are between the ages of 18 and 24. Most of their audience hails from the United States, followed by the United Kingdom and Canada.

6. Haley Hye-Eun Lim

• @mylittlebooktique
• 112k followers

If you love curated aesthetics, in addition to the great reads you'll find from any book influencers on Instagram, Haley also makes you feel like you’re sitting in a warm coffee shop on a cool autumn afternoon.

Whether it’s an update on what she’s reading, or a post about a new café, Haley’s brown-and-beige toned photography is sure to bring some autumnal vibes to your day, along with a recommendation for a good book.

Haley’s account is currently trending neutral. 92% of her followers are female, 36% of whom are between the ages of 18 and 24. Most of her audience comes from the United States, followed by the United Kingdom.

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Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Ava Fischer

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