Oh, to dream of life in the countryside, surrounded by nature. Growing your own food, making your own clothes, unbothered by the outside world with no text chimes or phone calls demanding your attention every few minutes. To live amongst the trees, listen to the birds sing and reconnect with the almost-forgotten art of handmade clothes and crafts…  this is the heart of cottagecore influencers.

Although it is reminiscent of an age-old countryside lifestyle, the “cottagecore” way of life has been growing since 2017 as a popular aesthetic on Tumblr, TikTok, and Instagram. Marginalized groups such as Queer people and Black women have found both a safe haven within the cottagecore dream, and used it as a way to push back against the colonialism and segregation historically associated with the way of life. For these folks and more, cottagecore represents the strive for inclusivity, community and sustainability.

Here are Tensor’s Top Cottagecore Influencers on Instagram!

1. Paula Sutton

• 527k followers
• @hillhousevintage

Paula Sutton is a cottagecore influencer based in the U.K. On her Instagram and YouTube channel she shares her love of interior design, fashion, gardening, and baking! Paula is a columnist for Country Homes Magazine and recently released a book about her cottagecore lifestyle entitled Hill House Living. Her book offers a “comforting guide to a happier home” with homely recipes, self-care rituals, nature-inspired crafts, gardening tips, and more.

Paula’s account is on an upward trend, with an engagement rate of 1.55%. 92% of her audience is female, 40% of whom are between the ages of 24 and 35. Almost 50% of her audience hails from the United States, followed by 21% from the United Kingdom and 3% from Canada.

2. Natalie Doef

• 212k followers
• @nataliedoef

Based in Ontario, Canada, Natalie Doef specializes in cottagecore-esque interior design. Her cozy apartment is flooded with plants, fairy lights, and candles. She welcomes her audience to take a look at her sun-filled home via Instagram Reels. Natalie also dabbles in beauty and lifestyle, recently partnering with Josie Maran to share their megamoisture face cream.  

Natalie’s account has an engagement rate of 6.61%. 88% of her followers are female, 34% of whom are between the ages of 18 and 24, and another 38% of whom are between the ages of 25 and 34. Most of her audience is from the United States, followed by Brazil and the United Kingdom.

Looking for more beauty influencers? See Tensor’s Fastest Growing Beauty Influencers on TikTok

3. Frankie Simmons

• 111k followers
• @frankiedoodledandy

Self-described “Internet Big Sister,” Frankie Simmons is an Instagrammer and TikToker on a mission to share photos of her dog and videos of birds singing in her backyard in Fort Worth, Texas. Her weekly Instagram Lives, lovingly dubbed “The Church of Bread and Roses,” allow her to connect with her audience as they discuss radical self-acceptance and love.

Gaining fame as one of the top cottagecore influencers, she was recently featured by BuzzFeed for her series “Mocktail Girl Summer,” where she began her sobriety journey by making and taste-testing a variety of delicious mocktails.

Frankie has an engagement rate of 9.54%. 90% of her audience is women, 36% of whom are between the ages of 18 and 24, with another 38% between the ages of 24 and 34. Almost 60% of her audience comes from the United States, followed by Canada and the United Kingdom.

4. Nadine Feller

• 79.1k followers
• @nadiiife

Nadine Feller is a fashion and beauty cottagecore influencer based in Düsseldorf, Germany. On her Instagram account, Nadine posts everything from aesthetic Reels to adorable pictures of her cat. She recently collaborated with clothing brand Minga London to bring her audience a Get Ready With Me Instagram Reel. Nadine also creates fashion, beauty and music content on her cottagecore YouTube Channel. You can also find her small business A Few Decades Away, where she sells handmade clothing and accessories.

Nadine has an engagement rate of 5.02%. 90% of her audience is female, 43% of whom are between the ages of 18 and 24. Most of her audience comes from the United States, followed by the United Kingdom and Brazil.

Love cottagecore influencers who cook? For more recipe ideas see Tensor’s Best YouTube Cooking Channels

5. Essence

• 62.7k followers
• @iridessence

Based in New Orleans, Essence is a burlesque performer and self-portrait artist. Her photography showcases her cottagecore and vintage inspired sense of style, as well as her aesthetic lifestyle. From Victorian parties to burlesque performances, Essence authentically showcases her love for fashion, costume creation, history, and performance.

Essence’s account is on an upward trend, with an engagement rate of 2.86%. 89% of her audience is female, 36% of whom are between the ages of 18 and 24, with another 38% between the ages of 25 and 34. Almost 70% of her audience comes from the United States, followed by the United Kingdom and Canada.

6. Illyana

• 34.2k followers
• @illyanalondon

Illyana is a cottagecore influencer and blogger based in London. Her Instagram account is a beautiful haven for those who love cottagecore and vintage inspired photography and fashion. On her blog, she shares lifestyle tips, freelancing advice and travel stories. From visiting museums to going for walks in the woods, Illyana is a proponent for slow living and nature exploration.

Illyana has an engagement rate of 1.86%. Her demographics are almost evenly split between gender, with 55% of her audience being male, and 45% being female. 35% of her audience are between the ages of 18 and 24, with another 41% between the ages of 25 and 34. 45% of her audience comes from the United States, followed by Brazil and the United Kingdom.

Looking for a good book? See Tensor’s Top Book Influencers on Instagram

7. Robyn

• 30.7k followers
• @wheelingalong24

Based in Yorkshire, England, Robyn is the last on our list of cottagecore influencers who shares their vintage and cottagecore inspired sense of fashion with their loyal following. Not only are they a cottagecore fashion icon and proponent of sustainability, but Robyn also uses their platform and blog to talk about their experiences as a chronically ill wheelchair user. From whimsical dresses in the English countryside, to holiday outfits against a wintry backdrop, Robyn authentically connects with their audience through the cottagecore aesthetic.

Robyn has an engagement rate of 6.8%. 91% of their audience is female, 34% of whom are between the ages of 18 and 24. Another 36% of whom are between the ages of 24 and 34. 52% of her audience comes from the United States, followed by the United Kingdom and Canada.

See Tensor’s Top Beauty Influencers in Atlanta

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work.

Blog by Ava Fischer

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