In recent years, the world of baking has exploded in popularity. From YouTube to TikTok, trendy dessert content can be found everywhere. Not only do people love watching others eat pastries, but also they want to know how to make them as well. On YouTube, there are numerous growing baking channels dedicated to sharing recipes, techniques, and tips for creating delicious baked goods. These fastest-growing baking YouTube channels are not only inspiring viewers to get creative in the kitchen, but they are also providing a platform for talented bakers to share their skills with the world.

@rootedinspice

• Subscribers: 603k
• Average Views: 3.9M
• Average Likes: 246.3k
• Engagement Rate: 40.85%

First on our list of fastest growing baking channels is none other than RootedinSpice! Chaheti began creating content in 2021 as a way to share the world her creative, multicultural dishes. As a child born in India but raised in America, Chaheti creates fun fusion dishes as a third-culture-kid. Chaheti mostly posts YouTube Shorts on her channel, and given the rise of popularity in Shorts, it's no surprise that her channel has grown tremendously over the year.

Chaheti mostly does cooking, but she also has some baking clips. With her diverse cooking style, we just had to include her! Most of her audience speak English at 93%, although her audience is split worldwide: the US (37.56%), India (24.56%), and Britain (6.57%). Nearly 75% of her audience are young women between the ages of 18 and 24. With an outstanding 40% engagement rate, if you're a fan of multicultural dishes and want to expand your platette, you've gotta check out Chaheti!

@benjaminthebaker

• Subscribers: 336k
• Average Views: 1.2M
• Average Likes: 114k
• Engagement Rate: 33.92%

While not a traditional long form content creator, @benjaminthebaker is known for his short form baking instructional videos on TikTok, Reels, and YouTube Shorts. In college, Benjamin was studying to become a math teacher while working shifts at bakeries. Today, he adds a scientific approach to his cooking videos, not just advising viewers how to bake but explaining the reasoning behind baking conventions. 

His motto is “Breaking down baking recipes to show you the most common mistakes and how to avoid them. Then once you've mastered the recipes, how to change the ingredients and procedures to customize them to your taste.” If you’re curious on the why behind recipes and want to learn how to customize your own recipes, benjaminthebaker is a great channel to learn from. 

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Currently, benjaminthebaker is a fast growing baking channel with 336k subscribers, a 18.73% increase from last month. His other metrics also show growth across the board, including a 151.58% increase in average views this year. In terms of demographics, his primary audience is those ages 18-24 and his secondary audience is those ages 25-34. Both audiences lean slightly more towards women.

@PackagedFoodGourmet

• Subscribers: 102k
• Average Views: 340.5k
• Average Likes: 31k
• Engagement Rate: 30.43%

Next up on the fastest growing baking channels is Packaged Food Gourmet! This dynamic duo tries to turn packaged foods into tasy, gourmet versions of themselves. The duo creates funny challenges like making an AI create a baking recipe, or they review the so-called "worst recipes" ever. The channel usually posts YouTube Shorts, but they also upload longer videos.

With an amazing 30% engagement rate, the couple attracts a female majority audience between the ages of 18 and 24. Over 92% of their audience speaks English -- not surprising given nearly half of them live in America. Their average views have increased by over 90% while their average likes have skyrocketed by 76% this month alone! This duo has no signs of slowing down their growth, so if you love funny challenges and interesting baking recipes, check them out!

@LeckeresundeinfachesEssen

• Subscribers: 215k
• Average Views: 129.9k
• Average Likes: 3.2k
• Engagement Rate: 1.48%

Here we have another German growing baking channel run by husband and wife duo: Alex and Elena. Their goal is to make tasty food that looks impressive, but is quick to make. Like Home cooking, Delicious and simple food has no dialogue. They also rely on subtitles, natural sound, and music. 

Delicious and simple food’s audience is mainly from Germany (11.11%), Russia (11.11%), and Ukraine (6.67%). The channel has 198k subscribers overall, a 28.01% increase from last month. Their average views also increased 17.22% from last month. Their top demographic is women ages 45-64, attracting an older audience that never gets tired of baking!

@kochenzuhause8293

• Subscribers: 315k
• Average Views: 130.7k
• Average Likes: 4.4k
• Engagement Rate: 1.41%

German home cook Tatyana (not to be confused with YouTuber Tatyana Nesteruk) has made quite a following since creating her YouTube channel in July 2021. She started making low-calorie desserts with an emphasis on whole foods to satisfy her family’s sweet tooth. She’s known for making healthier desserts. Have an allergy or specific dietary restrictions? This is probably the channel for you. She has recipes without egg, butter, wheat, or sugar.

Home cooking has no dialogue. Instead, viewers are treated to subtitled instructions and the ASMR-like sounds of baking. Tatyana’s audience is truly all over the world. The top 3 countries are Russia (16.85%), Brazil (7.32%), and the US (7.10%). Home cooking has 315k subscribers, an 29.66% increase from two months ago. Her primary audience is women ages 45-64.

Conclusion

People often say food is a universal language, and that is definitely the case here. While convention says having a charismatic personality is key to show business, that isn’t always true. In fact, judging from these fastest growing baking channels, an emphasis on visuals and natural sound is popular among audiences from all over. 

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Blog written by Jessica Lu