Top Food Influencers in NYC

From high end dining to the tastiest dollar slice, the top food influencers in NYC know exactly where to find the best cuisine.

6
 min. read
August 9, 2022

1. Greg and Rebecca @devourpower

Greg and Rebecca are the first food influencers in NYC I started following when I moved to the big apple. What captivated me about them was their electric enthusiasm coupled with their fantastic recommendations. They are a food obsessed couple who ate out for almost every meal, but never felt guilty about it, rather they saw their love for food as an investment.

Devour Power wasn’t always Devour Power. Originally named Meals and Reels, the couple shared movie reviews and pictures of the yummy food they were eating. However, when they realized that their food posts were getting more attention in terms of engagement and followers on social media, they switched the focus. Once they got to about 15K followers they started charging brands for content on their Instagram page.

Since they began, they have quit their jobs and expanded into a full-blown media business called Devour Media, a way for them to not only post content they take themselves but also to partner with brands and restaurants and create content for them. The couple offers services like boosting content through their own channels, creating content for brands to post, or running a brand’s social media in its entirety.

The couple has accumulated 1.6 million followers, 127.9K average likes, 2 million average views, 617 average comments, and an engagement rate of 8.17%.

As for audience, these top food influencers in NYC cater to an almost even split (55.85% female and 44.15% male). Most of these followers are between the ages of 24 and 34. Additionally, the majority of their followers are from New York City, Los Angeles, and Chicago.

2. Megan Radice and Audrey Jongens @theviplist

These top food influencers in NYC are the owners of a New York City-based, gastronomy-focused TikTok channel that has become famous for its honest restaurant reviews. This friendship duo started out during the pandemic, posting their experiences as two young girls in New York City.

In an interview with Delish, Megan explained their venture and why they decided to do it. She said, “The world was shut down and we were so bored. I was in New York, Audrey was in Miami and we would FaceTime every day. We were like, ‘Let's think of something we can do. Once I downloaded TikTok I started noticing that people were posting where to go, what to eat. And I was like, ‘if anyone knows where to go, where to party, and what to eat...it's us.”

See more Miami based influencers here.

Now that they’re more established food influencers in NYC, restaurants are the ones reaching out to them. An important thing to note: when a meal is provided for free and the service or food doesn’t get The VIP List stamp of approval, they ask permission from the restaurant to post.

Additionally, the girls have to wait for reservations like everyone else, which is to say that they can't just walk into restaurants and flaunt the fact that they’re influencers to get a seat. They purposefully wait and keep it a secret so they can have as honest a review as possible.

As for the way they speak in their TikToks, Megan and Audrey say it’s satire and that they don’t expect to be liked by everyone on social media. But the audience that follows them truly loves and trusts their reviews.

The girls have accumulated 37.7K followers, 1.6K average likes, 23.7K views, 22 average comments, and an engagement rate of 4.24% on Instagram.

80.95% of her followers are women and 42.19% of these followers are between the ages of 25 and 34. Their audience lookalikes are Lola Taverna and Meg Radice.

On TikTok, these reviewers have grown their platform to 386.3K followers, 76.5K average views, 7K likes, 51 comments, and an engagement rate of 1.82%. Their following is still mostly women (83.77%), but the majority of these users range from 18 to 24.

3. Morgan Raum @tooomuchfood

Morgan Raum is a former Columbia student turned famous New York food influencer who was raised on the Upper East Side and decided to monetize her love for food while in college. She is most well known for guiding New Yorkers using their cravings and neighborhood. Some examples of her food guides include digital and written food guides with titles like “The Best Southern Food is in Brooklyn” and “Chinese Food on Christmas Takeout Guide.”

Because of her friendly social media presence, Morgan's popularity grew from her bond with her followers. In essence, following Morgan’s recommendations feels like talking to a friend. She is loved by the internet for her comprehensive food guides and positive attitude towards food.

Additionally in her free time, Morgan writes for publications like People Magazine and collaborates with Chase and local and travel websites like The Infatuation, spreading her influence across connected industries.

She has accumulated 121.4K followers, 1.2K average likes, 19.5K views, 30 average comments, and an engagement rate of 1.02%. 73.42% of her followers are women and 32.6% of these followers are between the ages of 25-34. Additionally, some of her most notable followers include Lana Condor, Tyler Cameron, Dunkin’ Donuts, and The Feed Feed.

4. Jeremy Jacobowitz @jeremyjacobowitz

Jeremy Jacobowitz is a food blogger, former TV show producer, top food influencer in NYC, and podcast host. He is most well known for the pictures he uploads of his favorite foods as well as his blog posts about his gastronomical experiences on his website “Brunch Boys”. He spends the majority of his time traveling, cooking, and filling food video content for his YouTube channel, TikTok, and Instagram.

His resume is extensive, having worked with people like Bobby Flay and channels like The Food Network and The Cooking Channel. After working alongside these giants, Jeremy decided he wanted to do his own thing, and that’s when Brunch Boys, his media company, was born.

Before becoming what he is today, Jacobowitz used to post pictures of delicious brunch food whenever he got bored between freelance projects and TV gigs. Now restaurants are inviting him to eat at their establishments and review them.

He has accumulated 431.5K followers, 3.2K average likes, 63.1K views, 231 average comments, and an engagement rate of 0.75%.

Like the other accounts listed, his followers are mostly female. To be more precise, 61.79% of his audience is women, most of whom are between the ages of 25-34. Additionally, some of his most notable followers include Gordon Ramsay, the Food Network, Tastemade, and Chloe Grace Moretz.

On TikTok, Jeremy has grown his platform to 211.9K followers, 145.1K average views, 11.3K likes, 178 comments, and an engagement rate of 5.33%. He has a more even audience split on TikTok (51.40% female and 48.60% male), but they skew younger at 18 to 24 years old. Additionally, some of his most notable followers include The Feed Feed, Poppy O’Toole, and Max The Meat Guy.

Get travel tips for NYC and more with these top travel influencers.

5. Alexa Matthew’s @eatingnyc

Alexa Matthews is a native New Yorker and self-proclaimed professional eater, as well as the founder of @EatingNYC, a food-focused account that delves into restaurants, travel, fitness, and luxury things to do and eat around the world. Today her business has over 320,000 followers on Instagram alone.

Alexa first became interested in showing people what the world has to offer thanks to her background in hospitality and her social media and communications abilities.

Additionally, Matthew’s has been listed as one of the top 30 people in food by AdWeek in 2016 and has also been featured by CNNMoney, Wall Street Journal, Cosmopolitan, and Zagat, amongst other important publications.

Matthew's website includes weekly blog posts and detailed food guides that allow users to search the NYC restaurant scene by neighborhood, price, and cuisine. It is also important to note that she has recently released a monthly newsletter that expands on relevant food announcements in and around NYC, such as restaurant week deals.

She has accumulated 301.9K followers, 385 average likes, 12K views, 73 average comments, and an engagement rate of 0.13%. IN line with the other accounts on this list, her followers are mostly women between the ages of 25-34. Some of her most notable followers include Paris Hilton, Chloe Grace Moretz, and Ashley Benson.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Sophia Montalban