Top Hiking Influencers on Tik Tok 

Both entertaining and educational, hiking influencers on TikTok share their passion for the great outdoors.

5
 min. read
November 17, 2022

When it comes to TikTok, creators make a variety of content. From dancing videos to cooking tutorials, users can find content on all subjects. Both entertaining and educational, hiking influencers on TikTok share their passion for the great outdoors. Whether it’s posting clips of beautiful mountain hikes or sharing information to make hiking more accessible, here are Tensor’s top hiking influencers on TikTok.

1. Parker McMullen Bushman

Hiking TikToker Parker Bushman goes by the moniker Kween Werk, which stands for “Keep Widening Environmental Engagement Narratives.” Parker loves sharing her passion for spending time in nature with her audience of 210k followers. Her goal is to make hiking accessible to all. She is outspoken on environmental and social justice issues. Her own personal experience facing barriers to the great outdoors, such as the unequal representation of fat people and people of color in outdoor spaces, drives her to address and tackle these issues through activism and education.

@kweenwerk Hiking my way. Outdoors for all. Representation Matters. Link in Bio. #HikeHowYouLike  #Smartwool  #GoFarFeelGood ♬ original sound - 👑 Kween werK 👑

In this TikTok, Parker partners with Smartwool and Outdoor Afro to share what it means to “hike her way.” She shares that spending time outdoors allows her to connect with her ancestors. She emphasizes that anyone can enjoy outdoor spaces, whether it’s going on a long hike or resting under a tree. Promoting Black joy in outdoor spaces is of utmost importance to Parker. She says, “I strive to reclaim my connection and nature with joy, and to be happy in the skin that I am in.”

Parker’s account has a 2.69% engagement rate. 88% of her followers are female, 36% of whom are between the ages of 18 and 34. 86% of her followers are from the United States.

Have a following of your own? Check out 3 ways to turn fans into brand ambassadors.

2. Becky Michelle Wood

Self-described “people-pleaser-turned-dirtbag,” Becky Michelle Wood is a “recovering type A” who struggled with anxiety, depression, and untreated ADHD before finding solace, comfort, and education in the great outdoors. In a pinned video, she proclaims, “I’m here because hiking saved my life!” After her first video went viral (Thanks to which, over 260k people learned how to poop in the woods!) Becky discovered the “granola girls and guys” side of TikTok and never went back.

@bonjourbecky 📍Alaska, where the trails are more like choose-your-own-adventures 😅 #granolagirl #granolagang #womenwhohike #womenwhoexplore #solofemaletraveler #backpackingtips @Melanie Stoeckle ♬ becky hate club - qinn🍂

As a TikTok hiking influencer, Becky wants her audience to feel prepared when exploring the great outdoors. She also encourages her audience to get outside their comfort zones… “or, at least, get outside.”

Her account has an engagement rate of 1.03%. 75% of her following is female, 40% of whom are between the ages of 18 and 24. 66% of her audience comes from the United States.

Want to learn more about sustainability? Check out these green influencers.

3. Nelson Holland

@fatblackandgettinit Did I just create a trend? EVERYBODY LET ME HEAR YOU SAY O-YEA-YERRR #blackinnature #hiking2022 #blackhiker ♬ ATLiens - Outkast

Sporting a colorful hiking outfit, a big smile, and a spring in his step, Nelson Holland shares his hikes, travel tips, and love of the outdoors with his 114k followers. Though he’s currently based in Colorado, Nelson grew up in New York without much access to the outdoors. Nelson shares, “Nature is for everyone no matter race, age, ability, or social status,” he says. “I haven’t heard of many people of color who hike mountains or hang out with bison. If a person like me can come from where I did and do these things, anyone can.”

In collaboration with North Face, Nelson shares his mission for making hiking more inclusive. As a fat Black man, Nelson says that he doesn’t always feel welcome in the more affluent, whiter hiking communities. As a TikTok hiking influencer, he feels that it is important to be a trailblazer for members of his community, showing people from marginalized groups that they belong in outdoor spaces. He assures his audience, saying, “you gotta get out there, it’s worth it.”

Nelson’s account has an engagement rate of 3.84%. 81% of his audience is female. 28% of whom are between the ages of 18 and 24, with another 30% between the ages of 25 and 33. 90% of his audience comes from the United States.

4. Renee and Tim

@thruhikers Another great #adventure in the books! Here are some of the things we counted along the #pacificnorthwestcircuit ! #walk #canoe #stats ♬ Sahara - Ikson

Have you ever wondered what it’s like to walk over a thousand miles, canoe another thousand miles and travel around two countries, all in one trip? Renee and Tim have you covered! This duo of hiking Tik Tokers recently completed a thru-hike of the Pacific Northwest Circuit - a trail that runs 2,700 miles through the Pacific Northwest regions of the USA and Canada.

Renee and Tim took their audience along the whole trip - from “the ocean to the Rockies and back!” They shared their hiking tips - everything from what and how they ate on the trail to how they got around dams on the Columbia River.

Renee and Tim’s account is on a slight upwards trend, with an engagement rate of 9.45%. 70% of their audience is female, 40% of whom are between the ages of 18 and 24. 70% of their audience hails from the United States, followed by 9% from Canada and 8% from the U.K.

Looking for more travel content? Check out the top travel TikTokers here.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work.

Blog by Ava Fischer