How Influencer Marketing is Sweeping the World

Influencer marketing is having a big impact on small to middle sized businesses in the US.

 min. read
April 4, 2022

Young people today want to become famous like no other. When was the last time you heard a parent talk about their child being glued to their phone? Well, there’s a reason why: it’s addicting. Businesses know that, and smart businesses are capitalizing on it today.

Influencer Marketing in a Nutshell

Marketing has been the fundamental asset that allowed businesses to grow immensely. Many struggle to find the right type of marketing. Even with a good product, it is difficult to grab the attention of target consumers in an affordable and effective way, and it’s especially difficult in a world where attention spans seem to get shorter and shorter.

One way businesses have been capitalizing on this is by utilizing the tools that fit into that slimmer attention span: social media. By partnering with social media influencers ranging from micro-influencers (thousands of followers) to macro-influencers (hundreds of thousands of followers), businesses find a way to get their products in front of their consumers’ eyes in creative ways.

Growth of the Creator Economy

The world has seen an immense uptick in social media usage across platforms like Facebook, Instagram, Twitch, and, more recently, TikTok. The Influencer Marketing Hub predicts that the creator economy is predicted to grow to $104.2 billion by 2022, which puts the valuation of the overall market at over a trillion dollars. With an immensely high supply in tandem with the growing demand, businesses are surely able to reap the benefits of utilizing influencer marketing.

Photo of an individual taking a picture with her phone with emojis floating behind her
Influencer marketing brings attention

How Influencer Marketing is Impacting Businesses

In the olden days, business owners had to go door to door to attempt to sell their products to potential buyers. Pitch after pitch, many of these salesmen were rejected, with the hopes of winning over at least one of the bunch. Nowadays, marketing has become much more simple. Business owners can now run marketing campaigns in the comfort of their own homes and see impressive results.

In a research report conducted by Convince & Convert, it was found that “on average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing. 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.”

Whether you’re a small business owner or one that runs a multi-billion dollar corporation, there is no doubt that influencer marketing can bring about immense returns for your business. Even better, businesses can outsource most, if not all, of influencer marketing to a trustworthy team of experts.

Are you a brand or creator looking to start building partnerships? Check out our influencer marketing how to guide here.

How Businesses are Getting Involved

If you’re like most business owners not already in the space, you may be wondering, “How exactly do I conduct influencer marketing?” Good thing we did the research and brought it here for you!

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!