Khaby Lame is a name that’s been around the web for a couple of years now. It belongs to a man in Italy who, amidst the COVID-19 pandemic layoffs, began his own TikTok channel and immediately blew up. Viewers loved his personable attitude and wordless expressions enough to bring him up to the top seat of the most followers on TikTok. With such a wide audience, one has to wonder what his metrics must look like on TikTok.  

About Khaby Lame

1. Instagram: @khaby00

2. TikTok: @khaby.lame

3. Twitter: @KhabyLame

Khabane Lame is a 22-year-old TikTok star from Chivasso, Italy. Upon amassing a following of 153.2 million followers on the video-sharing platform, Lame has made major breakthroughs in what it means to be an influencer.

Unlike other influencers making their name, Khaby Lame is not known for his up-and-coming music or modeling career. He’s referred to by fans as an ordinary man who creates media for everyone — regardless of background, culture, or age. His comedic clips often feature himself reacting to, or duetting, absurd do-it-yourself tutorials and life hack videos. His iconic facial features have become his trademark, amassing a high quantity of followers.

Since garnering a great deal of fame, Lame has partnered with a number of brands to promote merchandise and applications. These include Hugo Boss, in which BOSS x Khaby was created, Dream11, and Binance. He has created advertisements with large companies like Google Pixel and Universal Pictures, only adding to his reach and influence.

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Followers

This month, Khaby Lame has grown by 0.85% in followers, bringing him up to a staggering total of 153.2 million fans in his audience. Followed by the long-reigning Charli D’Amelio, Khaby currently holds a lead of just about 4 million followers -- sitting comfortably in the first-place seat on TikTok.

Though his clips are produced in Italy, Khaby’s followers are primarily American. About 15% of his audience is from the United States, followed by 7% from Brazil, and 5.5% from Mexico. These numbers are so divisive across the globe that Italy’s viewership is only at a meager 3.7%.  

Lame’s TikTok followers are mostly men, though not entirely. 56.5% of his audience identifies as male and 43.5% as female. They are mostly between the ages of 18 and 24, constituting 30% of the men and 26.75% of the women respectively. The majority of his audience is young, though there are a few outliers who make up his small group of 45 to 64-year-old followers.

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Views

Khaby’s views have taken a hit this past month. With such high numbers in July, tapping out at almost 50 million views per video, it’s not surprising that the creator was going to decline. This month, Khaby Lame averages out at about 25 million views, a 3.85% decline from last month.

This is the lowest his views have dipped in the recent past, the only comparable numbers being found in September with 26.4 million. While this may be a decline, it’s a temporary one that still generates staggering view counts. With such potential and room for growth, we can expect an upward trend in January onward.

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Likes

The influencer’s likes are up 0.88% this month, creating an overall of 2.8 million average likes per short. The trend graph of this feature is almost entirely on the decline from July to November, only broken by a slight differential in the months of October and December. While 2.8 million may seem like a lot, it’s hardly matching the once-soaring 5.1 million in July. Similar to the view counts on Lame’s videos, the numbers appear to be trending upward.

Comments

Following a similar trend as his likes, the comments on Khaby Lame’s TikTok videos are on the rise. We’re up 42.32% this month, forming an average of about 23.5 thousand per clip. In July, these numbers were closer to approximately 47.5 thousand. While there is a drop here, it occurred closer to September and has been relatively positive ever since.

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Analysis

With all these numbers, it’s easy to get lost in the reds and greens of trend graphics. When analyzing all of this information, it seems for Khaby Lame that things are looking upward next month, as the graphics are all pointing toward another peak. His follower counts have been steady for the past six months, which is not expected to change any time soon.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work.

Blog by Madeline Fait

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