1. Elvia Muñoz @iamelviamunoz

Elvia Muñoz is a Mexican content creator and one of the many Latina Instagram influencers based in Los Angeles who is known for providing midsize style inspiration, encouraging people to wear whatever they want, and supporting POC-owned businesses.

She has worked with Latinx-owned brands like Hija De Tu Madre and has collaborated with companies like Merit Beauty and EBY by Sofia Vergara. She often posts day-in-the-life videos, makeup tutorials, clothing hauls, "get ready with me" videos, and “confidence talk” videos in which she outlines how she has gained confidence over time as someone who has not always had the best relationship with her body.

Muñoz has accumulated over 6K followers on TikTok and has over 1.5K followers on Instagram. Despite the fact that she has a lot of room to grow, Muñoz is a fantastic source of representation for Latinx people, specifically mid-sized people who are struggling to find someone they can relate to online.  The majority of her audience consists of women (67.63%) between 18 and 34. When it comes to Instagram, Muñoz has 2.1K followers, 74 average likes, 5 average comments, and an engagement rate of 3.45%.  

2. Desi Perkins @desiperkins

Desi Perkins is a content creator, celebrity makeup artist, beauty vlogger, businesswoman, and Latina Instagram influencer based in Los Angeles. She has collaborated with multiple influencers and makeup brands and has started two companies: a sunglasses brand called Dezi and now a skincare brand called Dezi Skin.

Her content started out as solely being dedicated to makeup but today has evolved to include makeup, skincare, fashion, travel, and entertainment. In an interview with Forbes on the topic of how her personal brand has informed Dezi Skin, the creator said, "My personal brand has always been very style-driven and I think my audience has always appreciated that I show great style at any price point. You don’t have to spend a lot of money to create a strong aesthetic! I wanted to carry that into my formulas and packaging. Everything was highly customized and very expensive to make. I purposefully reduced my profit margins so I could give people a product that will not only change their skin but also look like a piece of art on their vanity. It was my way of maintaining transparency and authenticity with my customers."

Moving onto the numbers, Desi has built an empire for herself by taking to YouTube and TikTok along with Instagram to build her audience. Her YouTube channel boasts over 3.3M subscribers, 275.1K average views, 12.4K likes, 726 comments, and an engagement rate of 0.38%. Her audience consists of mostly women (95.80%), the majority of which are between 18 and 34.

Desi has garnered over 469.7K followers, 275.8K average views, 35.2K average likes, 267 comments, and an engagement of 7.49% on her TikTok page. Once again the majority of her audience consists of women (91.66%) who are between the ages of 18 and 34.

Looking for more women to follow and sponsor? Check out the top female YouTubers here.

3. Amy Serrano @amyserrano

Amy Serrano is a Latina Instagram influencer who was born and raised in Palmdale, California to Mexican parents. She’s always been into makeup, beauty, and fashion to the point that she was using Instagram to develop her personal style back when everyone was still raving about Facebook. She attended and graduated from California State University in Long Beach with a BA in fashion merchandising and went on to work as a wardrobe stylist for 8 years after that. It was when she was in between jobs in the fashion industry that she decided to begin pursuing content creation, and the rest is history.

With respect to stats, Amy Serrano has built a community for herself on YouTube, TikTok, and most importantly Instagram to grow her audience. Serrano has 49.2K followers, 12.8K views, 1.9K likes, 31 average comments on her Instagram page, and an engagement rate of 3.78%. Her audience consists of mostly women (91.06%), the majority of whom fall into the following age groups: 18-24 and 25-34. On that list of almost 50K followers you'll find Jessica Alba, NYX Cosmetics, and Too Faced Cosmetics.

Find more creative and motivated fashion influencers here.

4. Marcela Alcala @mexicanbutjapanese

Marcela Alcalá is a Latina Instagram influencer born to Mexican and Japanese parents who collects vintage pieces and enjoys posting about good beauty and skincare. She rose to fame on the internet after bringing her late mother, Norma, who goes by @platinumpunk on Instagram, onto her social media platforms to test makeup and skincare products for their audience.

Marcela’s interest in taking care of herself and her skin came about at the ripe age of twelve when, according to Marcela, Norma came up with a personalized skin-care routine for her: face wash, a daily moisturizer, sunscreen, and night cream. Marcela brought her mother onto social media to help her mother fulfill her own goal of communicating to women that, regardless of their age, they can express themselves however they want, whether it’s through fashion or just by taking care of themselves.

Since she started, Marcela Alcalá has accumulated 50.3K followers, 30.6K average views, 748 average likes, 28 average comments, and an engagement rate of 1.49%. On Stories alone, she has a reach of about 4.1K. Her most popular hashtags are #sponsored, #vintage, #lancomepartner, #nordstrom, #targetpartner, #vintagestyle, and #ad. Some of her popular mentions are @platinumpunk, @ultabeauty, @maybelline, @nordstrom, and @fentybeauty, which provides a brief overview of her partnership history.

5. Estefania Pessoa @hellotefi

Estefania Pessoa, also known as Tefi on TikTok, made her name as the internet’s best friend all thanks to her constant posting about celebrity pop culture and gossip, as well as advice videos. Born and raised in Miami, she’s got a lot to say about her life growing up as a Latina who wanted to break into digital media as a Latina Instagram influencer.

Her content is very much conversational and full of life. Pessoa can be found talking about the latest celebrity gossip on the InStyle TikTok and speaking out about climate justice, beauty standards, and the importance of transparency in the beauty and influencer industry.

Since she started, Pessoa has accumulated 178K followers on Instagram and 1.4 million followers on TikTok. When it comes to TikTok, Tefi brings in about 46.3K average likes, 467 comments, and currently maintains a high engagement rate of 3.31%. The majority of her followers identify as female (91.25%) and the age groups she attracts the most are women from 18-24 and women from 25-34.

On Instagram, she has amassed 47.4K views, 20K average likes, 181 average comments, and currently holds an engagement rate of 11.23%. Similar to TikTok, her audience consists mainly of women between the ages of 18 and 34. Her most commonly used hashtags are #climatepowerpartner, #wellness, #ad, #bacardicollective, and #savagexambassador.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Sophia Montalban

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