The city of Los Angeles is one of the largest and most influential cities in the country. Driven by the many local Los Angeles influencers calling the city home, we are taking a dive into that deep well and highlighting a few important creators that you should be following and aware of as potential partners.

Influencer marketing has risen steadily to become the best method of reaching new generations with your product or service. New generations of consumers have introduced the concept of “digital natives” into the world and disrupted the advertising ways of old. We must rethink the marketing strategies that used to work and embrace a new age of influencer marketing as the most successful way to gain consumers' engagement, trust, and patronage.

Learn more about some of the top Los Angeles influencers that are fully equipped to be that vehicle for your brand, or who may be sharing a brand you already love with their community.

1. Justina Blakeney

• Followers: 539K
• Average likes: 3.4K
• Engagement rate: 0.66%

Justina Blakeney is a creator who believes that “good design increases the quality of life, and creativity is the key to having an amazing home”. Pretty solid belief system for one of the top Los Angeles influencers dominating the home design space.

She resides in Los Angeles with her family and 52 house plants, all of which make regular appearances on her Instagram feed. Blakeley has also founded her own creative design brand called Jungalow where she hand-paints many of the patterns that span across home decor, furniture, textiles, and more.

2. Cosette

• Followers: 2.3M
• Average views: 49.9K
• Engagement rate: 1.75%

Cosette is primarily a lifestyle influencer based out of Los Angeles. Cosette connects strongly with the younger generations of LA. In addition to her lifestyle posts that showcase her activities, family, and hobbies, she is also quite active as a fashion and dance influencer too.

Cosette’s content focuses a lot on her day-to-day actions. Some of her most viewed posts are shopping hauls where she shares how she plans to use her purchases. She attended USC and, as part of their social media club, started managing a TikTok account very shortly after the platform launched and has been a major personality on the app ever since.

There are many other young influencers online like Cosette, you can read about more Gen Z influencers here.

3. Sona Gasparian

• Subscribers: 748K
• Average views: 4.7K
• Engagement rate: 2.83%

Gasparian is a Los Angeles influencer sharing makeup and beauty. She left a successful career as a professional makeup artist working at MAC Cosmetics to start her own YouTube channel and blog to engage more with makeup users.

Since she became a creator, Gasparian has grown her following, founded her own cosmetics brand, Persona Cosmetics, and expanded her influence to almost all things beauty, including fashion, hair, skincare, and many others.

On her YouTube channel, she posts short tutorials on everything from matching makeup to outfits and seasons, how to get the perfect gift for someone, how she uses makeup on her mental health journey, and an endless log of other makeup and beauty tips.

4. Tyler Oakley

• Followers: 6M
• Average likes: 8.9K
• Engagement rate: 0.15%

Oakley is very prominent on the Los Angeles influencer scene as an actor, author, and activist. He shows the behind-the-scenes style videos of his life and is extremely supportive and influential to the LGBT community.

His content is primarily centered around humor and pop culture, but always with a message about inclusion and priorities. The book that Oakley authored, Binge, is a collection of funny essays and stories from his own life and the lives of those around him. He builds lots of trust with his followers by being very honest and relatable, and it shows in all the work Oakley does.

5. Jenna Ezarik

• Subscribers: 935K
• Average views: 12.1K
• Engagement rate: 6.5%

After studying forensics and investigative sciences at West Virginia University, Ezarik has now become a YouTube superstar and an excellent Los Angeles influencer. She is very involved in technology and regularly reviews and shares technology videos on her channel.

Ezarik shows her full life to the viewers and how she integrates technology in her home and travel. This quality makes her an incredible follow as a combo lifestyle + tech influencer.

If you’re looking to learn about more tech influencers, we have just the list for you here.

With no shortage of Los Angeles influencers, this group is a great starting point for partnering with the best the city has to offer.

They connect excellently with a modern and aware culture, one that is particularly active in the great city of Los Angeles.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Philip Murray

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