When you look around the modern world, what do you see? Do you see the vision from the 1960s of hovering cars, supersonic planes, and jetpacks for the average person? No. Instead, you see people staring at their phones, checking their smartwatches, and working on their ultra-thin, sleek, space grey metallic MacBooks. This is where tech influencers play a role.

However, as technology advances further and our devices gain more megapixels, ram, computing power, and other convoluted measures of device progress, we increasingly look to platforms like Instagram, YouTube, and TikTok to tell us what to buy. Across TikTok, YouTube, and Instagram, tech influencers have become guides for those who are not knowledgeable about technology while also being instrumental marketing tools for developers and manufacturers.

Unbox Therapy

• YouTube Followers: 18.2 million
• Average Likes Per Post: 17,900
• Average Comments Per Post: 2,900
• Engagement Rate: .10%

Everyone has probably seen this man open up an iPhone or a game console or a computer. What made Unboxing Therapy the biggest tech influencer is a combination of many things: the composition and neutral colors of his background, his usage of sleek shots to make products look desirable, and, most importantly, his relaxing voice which makes watching his videos akin to a therapeutic massage for the brain. Kind of like ASMR mixed with material curiosity.

Marques Brownlee

• YouTube Followers: 15.6 million
• Average Likes Per Post: 115,600
• Average Comments Per Post: 7,600
• Engagement Rate: .74%

Marques Brownlee, like Unboxing Therapy, uses good lighting, color contrast, and product shot composition to make beautiful videos. He goes into the technical aspects of his products and even compares them to other competitor products. His love of tech goes beyond products into AI as well.

Smarthome shopping

• TikTok Followers: 7.2 million
• Average Likes Per Post: 88,500
• Average Comments Per Post: 1,100
• Engagement Rate: 1.23%

These Chinese tech influencers buy and use a range of advanced home products. In one of the videos, the wife goes through what she uses at 11 pm, which involves hyper-organized refrigerators, ergonomic storage containers, and 3 different futuristic blenders for spices, smoothies, and grains. These videos show how products can save time and effort at home, and they also make you wish your home was just as automated.

Find even more Asian TikTokers in all industries here.

Phone (@tweh18)

• TikTok Followers: 5.9 million
• Average Likes Per Post: 4,500
• Average Comments Per Post: 39
• Engagement Rate: .08%

This TikTok tech influencer has a whole page devoted to unboxing and using phones. They review phones that many of us have never seen before, with a diverse range of styles and functionality. For instance, they have reviewed modern flip phones, old blocky phones, and phones with a watch face embedded into the backside.

If you want more reach in your campaigns, tech and gaming often have an overlap. Check out the top gaming YouTubers here.

(@7alsabeعبدالله السبع (7

• Instagram Followers: 5.3 million
• Average Likes Per Post: 10,400
• Average Comments Per Post: 206
• Engagement Rate: .20%

This Saudi Arabian TikToker posts about the technology he has around him, as well as ads and other concept art for a wide array of consumer products. When going through his TikToks you’ll see videos about his cars, iPad, speakers, and even augmented reality glasses that you attach to your own glasses.

Technology (@technology)

• Instagram Followers: 4.4 million
• Average Likes Per Post: 271,400
• Average Comments Per Post: 107
• Engagement Rate: .43%

This tech influencer is a little different than the rest of the people on the list. Their page is all about broader advances in technology, like new machines used in farming, semi-trucks that have a camera display on the back, as well as rocket boosters. They also delve into phone product reviews, but their whole brand is tracking technological progress in a broader sense.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Benjamin Byun

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