What are urban lifestyle influencers? Urban lifestyle seems to be on the up. Much of Generation Y are opting away from the suburban lifestyle and instead settling in cities where apartment living, walkability, and public transportation encourage a more interconnected way of life.

Whether it's the closeness of interesting activities, such as parks and museums, or getting to know the other people living around you, young people are becoming more attracted to the influence of urban lifestyle. But what exactly is the urban lifestyle? What is the aesthetic of this authentic, ambient way of living?

To find out, check out Tensor’s Top Urban Lifestyle Influencers on Instagram!

1. Francisco Lachowski

• @chico_lachowksi
• 1.5M followers

Francisco Lachowski is an NYC-based model and the first of our urban lifestyle influencers originally hailing from Curitiba, Brazil. Francisco has worked for Dior, Hugo Boss, Armani, Tommy Hilfiger and more. He is also the founder of Mata Atlantica Cycling and Push Nutrition Brazil.

When he’s not in the city working on his newest modeling gig, Francisco is sharing pictures of his family or promoting his nutrition brand.

Francisco’s account is on an upward trend, with an engagement rate of 1.87%. 77% of his audience is female, 42% of whom are between the ages of 18 and 24. Francisco has a global fanbase, though his leading followers come from the United States, Italy and Brazil.

Hungry? Take a look at the Best YouTube Cooking Channels.

2. Tess Christine

• @tesschristinexo
• 698k followers

Also based in NYC, Tess Christine is a lifestyle, fashion, and beauty influencer. Tess is open about her urban lifestyle on her Instagram and her YouTube channel where she has 2.3 million subscribers.

Not only is she a new mother of a baby boy, she is also a breast cancer survivor. She shares her story on social media to raise awareness and uplift others in her same position. In a heartfelt Instagram post, Tess tells her audience, “I also hope that if you or a loved one is going through something similar, you feel less alone. This year has been the hardest yet, but whatever is next for me, I’m ready.”

From outfit pics to family photos, Tess shares candid moments of her life living in NYC with her husband and baby. She is both one of the top urban lifestyle influencers and the founder of the clothing brand Backyard Roses.

Tess’s account is on an upward trend, with an engagement rate of 2.93%. 85% of her followers are female, the vast majority of whom are between the ages of 18 and 34. Most of her audience hails from the United States, followed by Canada and the United Kingdom.

Looking for more beauty content? Check out The Fastest Growing Beauty Influencers on Tik Tok

3. Ujwal Puri

• @ompsyram
• 71.3k followers

Based in Mumbai, Ujwal Puri takes jaw-dropping photos of the city and its inhabitants. From stunning lightning strikes to shots of the city at sunset, Ujwal is a must-follow for lovers of city photography. Ujwal is also partnered with Nikon India as a Nikon creator and influencer.

As one of the top urban lifestyle influencers, Ujwal has an engagement rate of 70%. Just over half of his audience are women, with 52% being women, 23% of whom are between the ages of 18 and 24. Most of his audience is from India, followed by the United States and Italy.

3. Jae Gurley

• @jaegurleyy
• 33.3k followers

Although they are based in NYC, Jae Gurley takes their urban influenceing all around the world. Most recently, Paris! Jae is a fashion and lifestyle influencer, student at NYU Tisch School of Arts, and self-proclaimed “Dictator of Taste.”

From fashion-forward fit checks to “bougie” self-care tips, Jae covers it all when it comes to being an urban lifestyle influencer. They recently partnered with Fola Financial LLC to share their NYC apartment hunting journey. Jae also partnered with Motorola and Teen Vogue to share how they started making money as an influencer!

Jae’s account is on an upward trend, with an engagement rate of 4.86%. 78% of their followers are female, 31% of whom are between the ages of 18 and 24, and another 35% of whom are between the ages of 25 and 34. 80% of their audience comes from the United States, followed by the United Kingdom and South Africa.

Have a following of your own? Check out 3 ways to turn fans into brand ambassadors.

4. Sara Flaaen Licius

• @saraflaaen
• 12.9k followers

Based in Norway, Sara Flaaen Licius is the last on our list of top urban influencers, and she is also a freelance journalist. She is also a model represented by Team Models and Fiiri Agency. Much like our other urban lifestyle influencers, Sara is often posting fashion photos in cities like Oslo and Copenhagen, showing her sleek sense of city fashion. She’s also an avid reader, posting about her favorite books alongside her OOTDs.

Sara sports an engagement rate of 2.3% 56% of her audience is female, 23% of whom are between the ages of 18 and 24, with another 24% between the ages of 25 and 34. Most of her audience comes from Norway, followed by Brazil and the United States.

Looking for more fashion forward content? Here are Tensor’s Top Fashion Influencers in Atlanta.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work.

Blog by Ava Fischer

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