If you asked me before this article if I was interested in learning about vegan cooking, I would honestly say not really. However, after doing my fair share of research and reading, I’ve come across various top vegan influencers on TikTok, and I’ve got to say, I think I’ve changed my mind.

It turns out there is a whole world of plant-based creativity I have been missing out on due to the misconception that vegan food couldn’t possibly have all the nutrients I need, and that if it was missing meat, which is one of my favorite parts of a meal, then there was no way it could ever be good.

In hopes that these influencers will change your mind about what the vegan food world has to offer, I’ve put together a list of top vegan influencers on TikTok that have impressed me with their love for food and body nourishment, as well as their knowledge about vegan cuisine and ingredients.

1. Nisha Balasara

Nisha grew up loving food and cooking as a child raised in a predominantly white town in Texas. When she got older, more specifically, in her sophomore year of college, her life changed as a result of being diagnosed with a chronic pain disease called Interstitial Cystitis.

According to medical professionals, her condition is exacerbated by eating animal products. At first, she was skeptical as she thought maybe her doctor was just trying to get her to be vegetarian but after doing her own research she realized it was true.

She then slowly started taking out animal products and making plants a bigger part of her diet. Developing recipes and learning about ingredients became a way for her to find peace when she was spending hours in the hospital, coming in and out of the ER, or just waiting for test results. What first started out as a hobby for her to share her creations with her family has now become her full-time job.

When it comes to TikTok, Balsara has gained 21.7K followers, 1.2K average likes, 14.9K views, 54 comments, and an engagement rate of 4.49%. Her followers are mostly between the ages of 18 and 24, most of whom are women.

2. Danielle Brown

Danielle Brown is the “healthy girl” behind HealthyGirl Kitchen. She initially adopted a plant-based diet during her freshman year of college as a result of having limited resources in her dorm room. Her understanding of veganism was an extremely restrictive diet, but as she learned and shared, you don't have to give up your favorite foods in order to be vegan.

Today she shares plant-based recipes with her followers on social media and has dedicated her time to creating recipes and meal ideas in her home in Boca Raton, Florida.

Brown recently announced a limited edition co-branded baking mix line with her company HealthyGirl Kitchen LLC and GoNanas Banana Bread, which launched June 12th and can be found for purchase on the GoNanas website. The women-owned brand offers vegan, gluten-free, and allergen-friendly banana bread mixes that come in a variety of flavors.

Brown has accumulated 1.9 million followers, 16.7K average likes, 222.3K views, 92 average comments, and an engagement rate of 0.88%. Over half of her followers are between the ages of 18 and 24, most of whom are women.

3. Tabitha Brown

Tabitha Brown went viral during the pandemic and has since amassed almost 5 million followers on her TikTok account alone. She's famous for dismantling the idea that vegan food is flavorless, more specifically vegan soul food. Her channel focuses on instructional food videos for children, home recipe videos, and funny lifestyle videos.

Brown first gained an audience after her review of a vegan sandwich from Whole Foods went viral. Today she is a published author, daytime show guest, host of her own cooking and educational show, and a continuous strong voice in the vegan community.

When it comes to TikTok, Brown has accumulated 4.9 million followers, 36.6K average likes, 207.2K views, 847 average comments, and an engagement rate of 0.75%. Her main demographic is women between the ages of 18 and 24, though she also has a substantial male following.

Click here for more of the top foodie and vegan influencers on TikTok with high engagement and diverse cuisine.

4. Remi Morimoto Park

Park is a Korean, Japanese, and Taiwanese blogger and influencer based in New York City who runs a blog called "Veggiekins". She focuses on sharing vegan, gluten-free, holistic, and non-toxic recipes and recovery plans for people who struggle with issues with alcohol, substances, eating disorders, and OCD.

According to Remi, her blog came about as a result of her recovery from Anorexia Nervosa. After struggling with Anorexia as well as Obsessive Compulsive Disorder, her health started to decline. It wasn’t until she was a freshman in college that she decided to basically nurse herself back to health by attending free therapy and counseling sessions through a university program.

Slowly but surely she found that she had a passion for healing people and that’s when the "Veggiekins" blog was born. She took to social media to take note of what she was eating and what she was doing to take care of herself in the process of recovering from eating disorders and alcohol and substance abuse.

On Park’s page, veganism was and continues to be a vehicle for Park’s new relationship with food. It is clear that veganism has allowed her to love food again, in part by forcing her to learn new ways to use ingredients and prepare vegan meals.

When it comes to TikTok, Park has accumulated 250.9K million followers, 2.3K average likes, 24.1K views, 25 average comments, and an engagement rate of 0.91%. About 90% of her audience is female, and over half of her total following is under 24. Having a strong voice for recovery through food in impressionable communities like her audience of young women is especially valuable.

Want more? Check out our top list of NYC food influencers here.

Influencer marketing and the success of campaigns all depend on choosing the right influencers. Whether you’re looking for a full-scope campaign or just getting connected to influencers, platforms like Tensor Social can do it all for you. They match you with the right influencer, provide performance metrics, and manage the entire process so that you can put in minimal effort to see your investment work!

Blog by Sophia Montalban

‍