Trusted by:
Creator Attributes
ATTRIBUTES
DESCRIPTION
EXAMPLE
Recent Posts
Displays the creator's most recent posts inside Tensor.
Commercial Posts
Top Posts
Shows the creator's top posts from their account inside Tensor.
Similar Users
Shows creator lookalikes that have similar content and metrics.
Relevant Tags
Displays a list of similar topics based off the creator's posts, hashtags, and mentions. (Features relevant keywords, trends, and sayings affiliated to the creator)
Interests
Shows the creator's interests based off their posts, hashtags, and mentions. (Separated into over 28+ categories)
Luxury goods, jewelry and watches
Brand Affinity
Displays brands the creator is associated with through posts, hashtags, and mentions.
Adidas, Apple, Sephora
Top Mentions
Most frequently used mentions in the creator's past 30 posts
@Company
Top Hashtags
Displays the most frequently used hashtags the creator used in the past 30 days
#Travel
Paid Post Performance
Stat History
Avgerage Views
Displays the average sum of views in the last 30 days.
10.9M Average Views
Average Comments
Displays the average sum of comments in the last 30 days.
29.5k Average Likes
Average Likes
Displays the average sum of likes in the last 30 days.
2.2M Average Likes
Engagement Rate
Displays the creator's engagement rate. (The engagement rate is the average likes divided by followers)
Engagement rate of 0.82%
Engagements
Displays the total amount of engagements, characterized by likes, comments, and shares depending on the platform.
20,443 total engagements on a recent post
Language
Shows the language of the creator
English / French
Age-Group
Shows the age group of the creator. (The age range the creator falls into)
Kylie Jenner is in the (25-34) range
Gender
Shows the gender of the creator.
Male
Is_Business
Shows if the company is a business profile.
Is_Verified
Shows if the creator is verified on their social platform.
Full Name
The creator's full name.
Kylie Jenner
Picture
The creator's profile picture.
URL
The creator's URL to their socials.
https://www.instagram.com/kyliejenner/?hl=en
Username
The username of the creator.
@Kyliejenner
Audience Attributes
ATTRIBUTES
DESCRIPTION
EXAMPLE
Notable Users
Find a list of notable users that follow the creator being viewed. (Notable users consist of accounts with significantly high follower accounts, generally other creators)
The highest notable user that follows Beyonce is Cristiano Ronaldo
Audience Lookalikes
Find audience lookalikes for creators that share a similar audience to the creator being viewed.
An audience lookalike of Selena Gomez is Ariana Grande.
Audience Geo
Find audience demographics based on follower's geological location. (Sorted by countries, states, and cities)
2,960,321 followers located in California / 600,202 followers located in San Francisco
Audience Interests
Find audience interests separated into various categories such as sports, clothes, travel, music, toys, fitness, art, and many more. (Over 28+ interest categories divided into follower totals, audience percentages, and total likes)
654,000 followers interested in travel, tourism, and aviation.
Audience Brand Affinity
Find audience brand affinities with information including which brand, how many followers are interested, and total likes of each affinity. (Audience brand affinities are sourced by analyzing captions, mentions, hashtags, and location tags)
6.62% of followers have a strong affinity for Nike
Audience Ethnicities
Find the percentage of followers from various ethnic groups.
22,000 African American followers
Audience Ages
Find the age of followers divided into age groups. (13-17, 18-24, 25-34, 35-44, 45-64, and 65+)
67,000 Followers (18-24) years of age
Audience Genders
Find the percentage of followers that are male or female. (Includes percentage, total followers, and respective likes by each gender)
520,330 Female Followers
Credibility Class
Audience data is sorted into tiers to reflect their overall credibility ranking. (Credibility tiers are sorted by bad, low, normal, high, and best credibility based off their overall percentage)
Bad - Low percentage of credible followers / Best - High percentage of credible followers
Audience Credibility
Find the percentage of credible users in the total audience. (Measures what percentage of the audience are genuine accounts by tracking avatars, bios, posts, and following ratios to find percentage of credible accounts)
74.25% Credible Followers
Notable Users Ratio
Find the percentage of followers that have a larger number of followers (i.e how many influencers are following this account)
5,560 Notable Followers
Seamlessly integrate your entire go-to-market stack
Open APIs, native integrations, and modern webhooks make it easy to push and sync data across the systems you rely on.